Welcome to Deborah Murtagh’s SWITCHAURA! We are a community-driven women’s weight loss company that combines up-to-date metabolic health science, with the psychology of weight loss.

With the average woman spending 17 years of her life dieting, we know it takes more than just knowing what to eat. We empower women to create a lasting mindset for long-term success and to help them never fall off the wagon again by creating a healthy & loving relationship with food.

Hundreds of thousands of women just like you, from over 50 countries, have succeeded in our internationally acclaimed 30 Days One Dress Size challenge & Ketogenic Switch Programs.
Here we bring together the power of an all-women’s community to share experiences, & challenges, inspire each other & celebrate successes & NSV (non-scale-victories) while learning the exact steps to take to get off the yo-yo dieting cycle permanently.

Our programs are all based upon natural, whole foods nutrition with no gimmicks, shakes, pills or potions! Just real food & an empowered mindset!

There’s no counting calories or macros either! We want to free you from obsessing over food. Our meal guides enable you to tailor your program for your success to fit your lifestyle and preferences.

Often termed ‘the last diet you’ll ever need,’ SWITCH emphasizes that a healthy body naturally loses weight. By teaching your body how to become metabolically flexible, you can turn on your body’s natural ‘burn-fat mode’ and turn off the body’s ‘store-fat mode’, balancing hormones, driving down inflammation and restoring vitality & wellbeing.

Our app is for you if you want to
- lose weight & keep it off permanently
- take a science-based approach, no fads or quick short-term fixes
- reduce inflammation
- balance hormones
- reverse your biological age
- gain an abundance of energy & vitality
- always have the support of a phenomenal community of like-minded women
- practice Intermittent Fasting (optional)
- eat whole foods (no meal replacements, shakes or pills)
- heal your relationship with food, so you never fall off the wagon again
- create lifelong, sustainable habits & still enjoy life to the fullest!
- stop feeling guilty about food
- heal feelings of shame & weight loss failures (it’s not your fault)
- take a holistic approach to weight loss
- have access to 24/7 support!

But that’s not all, SWITCH is an acronym for Self Wisdom Inside That Changes Habits, and mindset is key when it comes to a truly transformational weight loss journey. With the average woman spending 17 years of her life dieting, we know it takes more than just knowing what to eat. We empower women to create a lasting mindset for long-term success and to help them never fall off the wagon again by creating a healthy & loving relationship with food. And that’s why we provide high-level communities, programs & coaching.

You get to customize your experience:

- Join our free community that offers daily & weekly inspiration!

- Be a part of our 30 Days One Dress Size Challenge! (self-directed or with a
community!)

- Join The Ketogenic Switch (TKS) Premium experience for long-term success!

- TKS Plus is our VIP experience that brings high-level group coaching to you with dozens of live interactive events to join each week! From accountability to learning the program, to advance mindset classes and Deborah’s Soul Switch events.

- Find a coach for your personal private weight loss coaching!

- Whole Food Secrets Cooking School – Reviving the art of ancestral eating

- Kitchen Switch with Pete Evans includes thousands of whole foods recipes & videos to suit any eating style, Keto, Paleo, Vegetarian, pescatarian and more!

- Join live events, retreats and workshops to next-level all areas of your life with coaches, nutritionists, doctors, psychologists & other experts to inspire your journey to optimal health and happiness!

Download our app and join our communities today!