Based on the users' reviews on the Apple App Store, here are three cons and pros for the "Phil Smart TV Remote Control" app: **Pros:** 1. Easy to use with minimal learning curve, intuitive layout and design. 2. Accurate commands and smooth streaming experience with no lag or delay. 3. Convenient and portable, allows control of TV from any room or device. **Cons:** 1. Limited customization options for remote layout and button settings. 2. Some users experienced connectivity issues with their TV and router. 3. No option to add custom shortcuts or macros for frequently used functions. Note: The reviews on the Apple App Store are generally positive, with many users praising the app's ease of use and functionality. The cons mentioned above are based on the few negative reviews that do exist.